Real Estate News, Prices, Homes and Land, Ranches, View Property, Photos, Search MLS
6 Jun
The Sequim MLS and Port Angeles MLS consists of the Olympic Listing Service (OLS) and for some the Northwest Multiple Listing Service (NWMLS). All local brokers and agents are members of the OLS, but not all are members of the NWMLS.
I’ve been meditating on this issue in light of the great conflict that stirs quietly behind the scenes among brokers. Mediation is a good thing. It reduces stress and sometimes gives us answers that seem to drop down out of the heavens.
While I was meditating on the relative merits of these two competing listing services, I had a revelation, and suddenly something hit me on the head pretty good. I thought God’s messenger had miraculously tapped me with wisdom. When I got up, I realized it was just the book on my computer monitor that fell. Fortunately, my head cushioned its fall. Unfortunately, my revelation probably found its roots in terra firma rather than the heavens.
By now, you’re probably thinking, “So, what is the revelation?” Perhaps it’s more of a reflection, rather than a revelation. Okay, here it is. Since us local agents are all members of the OLS but not all members of the NWMLS, that makes the NWMLS pretty much useless. Let me explain.
When an agent does a search of the listing database of all homes and land for sale in Sequim and Port Angeles, he needs a complete database. If the database is incomplete, he cannot expect to pull together a decent set of comps to determine price or make accurate comparisons. Since not all local brokers are members of the NWMLS, that database is incomplete, and any data used to arrive at price comparisons will also be less than complete.
Some brokers or agents like to make the argument that having a listing in both systems gets exposure to Seattle side agents and buyers, but no agent I know in Sequim or Port Angeles has been able to tell me that they have sold a listed property that way. Local agents use the OLS, not the NWMLS to search for local properties and to email clients reports.
I have used both listing services, and there’s no question at all which is better–it is the NWMLS. The NWMLS has much better technology, and it has much better content with the statewide forms. Unfortunately, because many brokers refuse to be part of the NWMLS but all are members of the OLS, that means only the OLS is a complete database. Why don’t all agents and brokers simply agree to be part of the NWMLS? I have no idea.
Hmm. Maybe I’ll meditate some more on this subject, but this time in the middle of the room far from my computer monitor and the book shelf. Perhaps the MLS is not the only way to promote a property on the Internet. Perhaps I know the deep secrets of Internet marketing that could sell your property for the highest price within a reasonably short period of time. May I suggest you meditate on that?
Enjoy this post? Subscribe to my RSS feed.
Leave a reply