You can put lipstick on a slow real estate market, but it’s still a slow market. You can lower the price on your home to sell it quickly, but it’s still a slow market. Lowering the price may not be the powerful incentive it would be in a normal market.
You can stage your home with the nicest furniture and decorations, but it’s still a slow market. You may have a beautiful home in a wonderful area, but it’s still a slow market. You can have $40,000 in landscaping, but it’s still . . .
If buyers are not showing up, and they are not, you can use the brightest red lipstick on the market, but it’s still . . .
I have talked with many homeowners who have told me they want to sell their homes quick, within a month or two. Hmm. Maybe we can do that, if we connect with one unique buyer who falls in love with this home, but it’s still . . .
A slow market requires many things. Certainly it requires expert marketing skills to connect with the small number of buyers who are qualified and serious about buying now. But it also requires patience and realistic goals. Here’s the rule of patience: Be patient now, or frustration, anger, and time will make you patient. As John Wayne might have said, “We can do this the easy way or the hard way. Which will it be?”
But being patient is not enough. You also have to be smart in how you market your home, especially in a slow market.
Last Updated on September 16, 2008 by Chuck Marunde
i wished i could find someone on that position .. someone that is desperate to sell their home and are willing to sell it right away.. Ive been looking for a new house for many months now .. well I can be really picky sometimes..